Articles
Efficiency Equals Excellence
Executives often focus on certain aspects of the business without looking for the good and bad chain reaction results of their decisions. By addressing the desired outcome for the customer and your bottom line together, [...]
Forethought, Focus, and Fun Yield Fabulous Results
Often businesses focus on customers or operations or products or promotion or environment but rarely do they put together all of the above. Successful business today rarely happens by accident, so get planning, get connected [...]
Turning Fans into Fanatics
Even the most exciting events and activities can become stale and mundane with frequency and inconsistency. Every company is responsible for the quality of the customer interaction. The longer the engagement, the more innovation is [...]
Competing for the Space Virgin
Some may have heard about the Virgin Galactic unveiling of the new VSS Enterprise spaceliner in the Mojave Desert last December. It was an astounding event and very much in keeping with the spectacle we [...]
Pursuing The Awesome Experience
Why do things have to be awesome? Isn’t good good enough? What about great — isn’t that good enough? It’s not that companies intentionally force mediocrity our way. In fact, it’s the lack of intention [...]
EO Dummies: It Takes One to Write One
What marketing opportunities are you missing out on? Maybe it’s time to get writing. Every EOer is an expert in something. That’s how we became EOers. But as the CEO of Stratford Financial, a niche [...]
