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The Case for Humor

As people communicate more individually in areas of presentation and electronic media, many [...]

By Kevin Daum| 2012-03-15T10:23:41+00:00 March 15th, 2012|Articles|
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Overcoming the New Austerity

Depending on which news service or economist you listen to, the recession is [...]

By Kevin Daum| 2010-11-26T10:28:11+00:00 November 26th, 2010|Articles|
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Selling Blue Suede Shoes

Branding is an approach that requires patience. Done right, branding can drive easier [...]

By Kevin Daum| 2010-10-15T10:34:33+00:00 October 15th, 2010|Articles|
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Building An Awesome Team

Not a day goes by when someone doesn’t write about the importance of [...]

By Kevin Daum| 2010-09-15T10:35:49+00:00 September 15th, 2010|Articles|
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Make It Memorable

Whether you are creating a branding impression like British Airways, pitching for a [...]

By Kevin Daum| 2010-08-15T10:36:45+00:00 August 15th, 2010|Articles|
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Book Your Biz

Despite all of the hype about electronic readers like the Kindle and Nook, [...]

By Kevin Daum| 2010-07-15T10:37:51+00:00 July 15th, 2010|Articles|
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Misdirection Makes For Mediocrity

There is a reason marketers get a bad rap on social media sites [...]

By Kevin Daum| 2010-06-15T10:39:07+00:00 June 15th, 2010|Articles|
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It’s Not About Us

Of course, most of us can’t and shouldn’t market our products and services [...]

By Kevin Daum| 2010-05-15T10:39:53+00:00 May 15th, 2010|Articles|
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Efficiency Equals Excellence

Executives often focus on certain aspects of the business without looking for the [...]

By Kevin Daum| 2010-04-15T10:40:37+00:00 April 15th, 2010|Articles|
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Forethought, Focus, and Fun Yield Fabulous Results

Often businesses focus on customers or operations or products or promotion or environment [...]

By Kevin Daum| 2010-03-15T10:41:51+00:00 March 15th, 2010|Articles|
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